Ruben Triana AI · reading archive000% TC 00:00:00:00

Performance video editor — one winning ad, cut into ten you can test

Video editor & Motion designer

Ruben
Triana

Paid social editing for Meta and TikTok. Ten years turning raw footage into ads that perform, then cutting them into every length and format worth testing.

Watch the system See the test grid

TC 00:00:00:00 REC · 24 FPS

Bogotá, Colombia — Remote · US Eastern hours
10+ years
Performance · Paid social
Available · Contract
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001 The Editing System — the film, 1:19Motion design · Animation · 2026

002 Paid social — the test gridPaid social · Versioning · AI · 2026

4 masters.
28 versions.
32 files to test.

Row one is the campaign: four 45-second masters, one product and one hook each, built in After Effects. Once they were approved, the system cut every master into 30 and 15 seconds and reframed it for 4:5 feed and 1:1. Each column is one product. Each row is one spec. Hover to play, click for sound.

Spec

Four products · four hooks · three lengths · three placements Spec project. The brand on screen is for demonstration only.

003 Performance Reel — 60 seconds, 16:9Paid social · Motion · 2026

Now playing{{ reelNow }} {{ reelClock }}

What I bring — {{ stepPager }}

FIG. 01 — BACKGROUND → MAGIC → SYSTEM CASTING MY BACKGROUNDTHE MAGICTHE SYSTEMVIDEOS, AT VOLUME01SCREENWRITING02FILMMAKING03ON-SET FILM EDITING04TV COMMERCIALS05DOCUMENTARIES06CAMPAIGN GRIDS07VIRAL YOUTUBE08TIKTOK09WEB DEV + DATA

ADDING+ STORY THE MACHINEBUILT WITH THAT MAGIC FOR MY CLIENTSQUALITY, IN MASS EVERYTHING I HAVE DONEBECOMES VIDEO THAT SHIPS

FIG. 03 — AUTOMATION, IN CODE 0 ERRORS

RT-PIPELINE — WRITTEN BY ME● 9 FILES · 1 COMMAND

SCRIPTSrun.pyingest.pysort.pyname.pyassemble.pyversions.pyqc.pydeliver.pymcp.json

$ python run.py --project campaign  ✓ ingest    48 files in  ✓ sort      video · audio · graphics  ✓ name      ad-account convention  ✓ assemble  first cut from script  ✓ versions  4 masters → 28 files  ✓ qc        safe zones · loudness$ done in 00:42 · my review next

PIPELINEINGESTOKSORTOKNAMEOKASSEMBLEOKVERSIONOKQCOKDELIVEROK

PROGRAMMING, PUT TO WORK FOR THE EDITHOURS OF MANUAL STEPS → ONE COMMAND

FIG. 05 — AFTER EFFECTS TEMPLATES 1 → 4

MASTER_TEMPLATE.AEP● LOCKEDHOOKPRODUCTUGCCAPTIONSCTA

REEL_019:16PAINREEL_029:16PROOFREEL_039:16UGCREEL_049:16RESULT

FIG. 04 — PREMIERE PRO SUPERVISING

FRAME TOO LONGBREATH IN AUDIOCOLOR SHIFT DETAIL PASS · FRAME BY FRAME

00:0000:45 V2V1A1A2

FIG. 06 — PROJECT ORCHESTRATION IN FLOW INBOX01EDIT02REVIEW03APPROVED04DELIVERED05BRAND_H1V01 · 9:16FXST_DAILYV03 · 16:9LAW_REEL_04V02 · 9:16BRAND_MOTIONV01 · 1:1

FIG. 08 — AUTOMATION + JUDGMENT BOTH AUTOMATION — VOLUMEJUDGMENT — THE CUT

32 FILES · NAMED · DELIVERED +

00:00 – 00:03THE HOOK THAT STOPS THE SCROLL

1 DECISION · MINE

FIG. 09 — THE EXPERIENCE ENGINE RUNNING ASSEMBLY LINEEVERY BRAND
ADDS TO THE
MACHINE. 08 BRANDS10+ YEARSAGENCY + IN-HOUSE

BRAND 01COCA-COLABRAND 02TOYOTABRAND 03MOTOROLABRAND 04DON JULIOBRAND 05ÉXITOBRAND 06PROCOLOMBIABRAND 07CANAL TRECEBRAND 08HIDEOUT PICTURESBRAND 01COCA-COLABRAND 02TOYOTABRAND 03MOTOROLABRAND 04DON JULIOBRAND 05ÉXITOBRAND 06PROCOLOMBIABRAND 07CANAL TRECEBRAND 08HIDEOUT PICTURES

EXPERIENCE 10+YEARS · STILL RUNNING COCA-COLA · TOYOTA · MOTOROLA · DON JULIO · ÉXITO · PROCOLOMBIA · CANAL TRECE · HIDEOUT PICTURES

FIG. 10 — EXPERIENCE 2021 → 2026 10+YEARS CUTTING FOR BRANDS,AGENCIES AND MEDIA 2021 – 23Havas Media GroupPreditor · ProColombia2023 – 24The Juju AgencyToyota · Carulla · Colombina2024 – 25Nodriza GroupProducer · editor2025 – 26Addington AgencyPaid social · U.S. law firms2026 – nowFXStreetVideo · motion

FIG. 07 — VERSIONING 4 PLACEMENTS

9:16 — REELS · STORIES · TIKTOK4:5 — FEED1:1 — FEED16:9 — YOUTUBE · WEB

FIG. 02 — THE ECOSYSTEM LIVE THINK + AUTOMATEGENERATEBUILD + CUTRESULTFOOTAGE INDRIVEPLANSCLAUDEBUILDS TOOLSCODEXCONNECTMCP SERVERSREPEATABLESKILLSAI SHOTSHIGGSFIELDVOICEELEVENLABSSTOCK + MUSICENVATO3DBLENDERWHERE I CODEVS CODEMOTIONAFTER EFFECTSTHE CUTPREMIERE PROOUTPUT23%HOOK RATE
3-SEC VIEWSWINNING VIDEOSILLUSTRATIVE FIGURES SALES↑ EVERY ROUND CLIENT FEEDBACKCOMES BACK IN

I TUNE THE SYSTEM+ ADD · − REMOVE DETAILS THE RECIPEMASTER PLANV1

In practice

Focus{{ cur.mode }} Tools{{ cur.tools }} Outcome{{ cur.io }}

About

Performance video editor and motion designer with 10+ years in agencies. I care about what performs: the first three seconds, the rhythm, and the one action the viewer should take. B.A. Visual Arts in progress, UNAD.

Experience

Tools

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Contact

rubendariotriana@gmail.com +57 310 444 0224 Spanish · English

RubenTriana

Ruben
Triana